RaceRocks
Victoria, BC Indigenous-owned, women-led firm delivering VR/AR/XR immersive training, adaptive learning, and systems engineering to Canadian defence customers.
Background
RaceRocks was founded in Victoria, British Columbia in 2010 by Anita Pawluk, who serves as CEO.
The company is Indigenous-owned and women-led, positioning it within Canada's defence industrial base as a supplier eligible for Indigenous procurement set-asides under federal policy.
The company's core product line centers on immersive training modernization — specifically VR, AR, and XR simulation environments combined with adaptive learning algorithms and data-driven decision-support tools.
Its named platform, Adenine, underpins its adaptive learning capabilities and was the subject of the Lockheed Martin Canada partnership. RaceRocks also provides systems engineering and in-service support services to prime contractors and directly to Canadian Armed Forces units.
RaceRocks goes to market primarily through prime-contractor teaming arrangements with firms such as Lockheed Martin, Boeing, Thales, Babcock, and General Dynamics, as well as direct contracts with the Royal Canadian Navy and Government of Canada.
Headcount is estimated in the low-to-mid thirties as of 2025, consistent with a small specialist firm scaling through contract wins rather than organic hiring.