RaceRocks
Victoria, BC Indigenous-owned, women-led firm delivering VR/AR/XR immersive training, adaptive learning, and systems engineering to Canadian defence customers.
Background
RaceRocks was founded in Victoria, British Columbia in 2010 by Anita Pawluk, who serves as CEO.
The company is Indigenous-owned and women-led, positioning it within Canada's defence industrial base as a supplier eligible for Indigenous procurement set-asides under federal policy.
The company's core product line centers on immersive training modernization — specifically VR, AR, and XR simulation environments combined with adaptive learning algorithms and data-driven decision-support tools.
Its named platform, Adenine, underpins its adaptive learning capabilities and was the subject of the Lockheed Martin Canada partnership. RaceRocks also provides systems engineering and in-service support services to prime contractors and directly to Canadian Armed Forces units.
RaceRocks goes to market primarily through prime-contractor teaming arrangements with firms such as Lockheed Martin, Boeing, Thales, Babcock, and General Dynamics, as well as direct contracts with the Royal Canadian Navy and Government of Canada.
Headcount is estimated in the low-to-mid thirties as of 2025, consistent with a small specialist firm scaling through contract wins rather than organic hiring.
Financial footing
- Royal Canadian Navy
- Lockheed Martin Canada
RaceRocks has raised at least C$3 million in disclosed equity funding from Raven Indigenous Capital Partners in a round described as a Series A. No close date for that round has been publicly confirmed. A separate C$1.6 million, three-year contract with Lockheed Martin Canada represents disclosed revenue, not equity. No post-money valuation has been publicly disclosed.
Total confirmed equity raised stands at C$3 million, with Raven Indigenous Capital Partners as the sole identified institutional investor. The company remains private. No revenue figures, EBITDA, or backlog totals have been publicly disclosed. The Lockheed Martin contract value of C$1.6 million over three years provides the most concrete revenue signal available.
Major customers & contracts
The Royal Canadian Navy is a confirmed defence customer. The Canadian Armed Forces more broadly are identified as an end customer across multiple sources. Lockheed Martin Canada awarded RaceRocks a C$1.6 million, three-year contract for adaptive learning capabilities centered on the Adenine platform.
Boeing, Thales, Babcock, and General Dynamics are each named as partners or customers in company and industry coverage, though contract values and program names for those relationships have not been publicly disclosed. The Government of Canada is cited as a funding and contracting entity. No specific DND program names, contract award dates beyond the Lockheed Martin deal, or ceiling values for the Royal Canadian Navy work have been made public.
Leadership & contact surface
Official site: https://racerocks3d.ca
Competitive position
CAE is the dominant Canadian defence simulation and training company, with a global footprint, deep DND relationships, and publicly traded scale that RaceRocks cannot match on capacity or balance sheet. RaceRocks' edge against CAE is agility and Indigenous procurement status, which opens set-aside opportunities CAE does not access. Lockheed Martin's own training and simulation division competes in some of the same adaptive learning and simulation modernization space, though Lockheed Martin Canada's C$1.6 million contract with RaceRocks indicates a teaming posture rather than pure competition at this scale.
Babcock Canada and General Dynamics Canada both compete in in-service support and training systems for the Royal Canadian Navy; RaceRocks differentiates on XR-native delivery and adaptive learning software rather than platform hardware. The broader market for military immersive training is growing as NATO-aligned forces accelerate simulation-based readiness, but the segment remains dominated by large primes, leaving RaceRocks dependent on teaming rather than standalone prime contracting.
Battlefield relevance
No confirmed combat use to date.
Sources & verification
- https://victechjournal.com/p/lockheed-martin-picks-victoria-s-racerocks-to-upgrade-its-training-solutions
- https://ca.linkedin.com/company/racerocks
- https://canadiandefencereview.com/company-profile/racerocks/
- https://www.saanichnews.com/local-news/indigenous-led-victoria-software-company-signs-16-million-partnership-7627707
- https://web.victoriachamber.ca/Airports,-Airlines,-Air-Cargo,-Aerospace-Training/RaceRocks-3611
- https://members.viatec.ca/news/Details/impact-spotlight-racerocks-3d-modernizes-defense-and-aerospace-training-empowers-indigenous-careers-in-steam-203271
- https://lockheedmartin.ca.mediaroom.com/index.php?s=2429&item=122577
- https://www.ccib.ca/main/member/racerocks/
- https://techcouver.com/2024/10/17/defence-training-innovator-racerocks-excellence/
- https://www.defenceandsecurity.ca/media/article&id=786&t=m
- https://www.timescolonist.com/business/defence-aerospace-deals-propel-racerocks-3d-visual-effects-firm-4597644
- https://canadiandefencereview.com/training-simulation-racerocks/
- https://gust.com/companies/racerocks_3d
- https://rocketreach.co/racerocks-profile_b5e1a711f42e7420
- https://ca.linkedin.com/company/racerocks3d